Administration Marketing & Communications (AMC)
Lauren leads an award-winning marketing team responsible for promoting UCLA Administration’s broad portfolio of services to the Bruin community. She oversees the planning and execution of AMC’s integrated campaigns and marketing activities, including creative services (branding, design, photography, videography), advertising, content development, project management, and client management. As part of AMC’s senior leadership team, Lauren provides direction in enhancing team operations, employee recruitment and performance management, and strategic planning.
Prior to joining AMC, Lauren was the Director of Integrated Marketing & Communications for UCLA Events & Transportation. With a marketing strategy geared toward encouraging alternative transportation, UCLA's employee and student drive-alone rates both reached all-time record lows, meaning more Bruins than ever before chose to walk, bike, take transit, or carpool to campus, instead of driving their car alone.
Lauren has a background in client and marketing management for professional sports and entertainment agencies, working with NFL and NBA athletes for five years. Lauren is a third-generation Bruin with a BA from UCLA and an MBA from the University of Hawaii at Manoa.
